A brand is a collection of perceptions in the mind of the consumer and represents a promise to its market.

Reliable brands are trusted brands; they have built a reputation with customers over time by living up to their promises of quality, innovation and leadership.

Global Garden Products has five important brands in its portfolio known and trusted by both consumers and professional users around the world. They are Stiga, Castelgarden, Mountfield, Alpina and Belos.